AI Generative Engine Optimization & Analysis
At 305 Spin, we help brands adapt to the next evolution of digital marketing: Generative Engine Optimization (GEO). As AI-powered search platforms like Google AI, ChatGPT, Claude, Gemini, SearchGPT and Perplexity transform how people discover information, your brand needs to be visible not just in Google search results, but also in AI-driven answers and recommendations
What is Generative Engine Optimization?
Generative Engine Optimization is the process of tailoring your brand’s content so that it is recognized, cited, and recommended by AI-driven search and assistant platforms. Traditional SEO focuses on ranking higher on search engines. GEO goes a step further by ensuring your content is understood, trusted, and selected by AI models generating responses for millions of users.
Unlike traditional SEO, which focuses on ranking in search engine results pages (SERPs) to earn clicks, GEO aims to position your content as the primary source that AI engines reference when generating answers. The goal shifts from earning a click to having your information included in the AI’s response.
305 Spin is making the investment in GEO
At 305 Spin we have spent the last several months developing our GEO process, methodology, reporting and Analysis tools. We are seeing our clients who have had a long history working with us on their Search Engine Optimization performing very strong across the board in Generative Search.
We are now working with them evaluating their Generative Engine Optimization presence and how they are showing up in LLM prompts. We are seeing a gradual decline of SEO Strength to GEO Strength as Generative Engines become more prevalent in the Search engines and Prompts.
We can Help You Today
Are you wondering where your brand and website stands in AI Generative Engine Search? We can reveal for you where you are at and the opportunities and challenges that lie ahead for your Brand and website presence. We can generate very specific content ideas as well as provide the Technical Audit and recommendations to move your website from SEO friendly only to being a strong presence in the Generative Search LLM’s.
Click here to provide your information or email us directly at GEO-NOW@305spin.com
Why GEO is Critical for Your Brand
1
AI is Changing Search Behavior
Consumers are no longer typing queries only into Google. They’re asking AI chatbots for recommendations, product insights, and service comparisons. If your brand isn’t optimized for AI-driven engines, you risk being invisible to your audience.
2
Trust & Authority Matter More Than Ever
Generative engines prioritize sources that are credible, consistent, and structured. GEO ensures your brand is positioned as an authoritative source that AI assistants can confidently recommend.
3
Future-Proof Your Digital Presence
SEO alone is no longer enough. By investing in GEO today, your business is preparing for a future where AI-driven discovery is the primary gateway between customers and brands.
4
Capture Early-Mover Advantage
Most businesses have not yet adapted to GEO strategies. By getting ahead now, you can establish your brand as a leader in your space before competitors catch on.
Sample AI Generative Optimization Reports and Analysis

Competitor Analysis
We can compare your Generative Engine Optimization presence with your competitors. This includes running specific prompts to see where you fare versus your competitors. We are able to drill down to the competition’s web pages to see what is being successful for them. By utilizing prompts in a similar manner to keywords, we can help you improve your Generative Engine Optimization presence and develop a short and long term content strategy that improves your overall strength in the LLM’s.
Sentiment Analysis

We are using Prompt Generation to:
- Auto-generating high-quality prompts aligned with real user intent
- Mapping brand-related questions across different stages of the buyer journey
- Expanding prompt lists to align with brand growth priorities and visibility goals
We look at Brand Strengths and Weaknesses in the LLM’s
- Summarizing how your brand is perceived across AI chatbot responses
- Identifying standout features and areas needing improvement
- Supporting brand messaging, positioning, or PR strategy
We use Market Research for
- Mapping competitive positioning across concepts, products, and brands
- Identifying which products and features matter most in the market
- Guiding strategic reviews, GTM planning, or external messaging
We improve your AI Visibility by
- Getting clarity on how your brand appears in sources and AI answers
- Tracking competitive presence and influence across sources that shape AI results
- Finding opportunities to improve visibility and brand perception
We provide a Content Audit with use cases which include
- Mapping your content to promising prompts
- Identifying gaps in your content
- Generating ideas for content improvement
Technical Analysis and Audit
Having an SEO Technically friendly website has always been important. With AI Generative Optimization the Technical structure and mechanics of your website are more important than ever. We will provide you with a detailed Technical Analysis and recommendations that we can hand off to your developers or our developers can make these improvements for you.
Available GEO Services
Discovery & AI Visibility Audit
- Assess current state of AI readiness
- Audit of site (schema, structured data, internal linking, topical clusters), content quality, existing citations / mentions in AI tools (if measurable), competitive benchmarking
- Reporting and Analysis by our team using tools like Semrush AIO, prompt- based crawling, custom audits
Entity & Knowledge Graph Modeling
- Build the “skeleton” for AI to recognize your brand / domain as an entity
- Entity mapping, internal linking plan, ontology design, content clustering, internal “pillar–spoke” architecture
- Just like in SEO, your technical foundation is crucial
AI-friendly Content Engineering
- Restructure or create content optimized for being quoted by LLMs
- FAQ-style content, declarative “snippets,” structured lists, semantic augmentation, revision of existing pages, new generative- targeted pages
- Identify and create content opportunities that are LLM first.
Schema / Structured Data Enrichment
- Provide meta-level signals that AI crawlers / indexers use
- Rich schema markup (JSON-LD), linked data, citation markup, FAQ/SPDX markup, metadata alignment
- Another critical aspect of your Technical presence
Content Placements & Listicles / “Best of” Inclusions
- Get your brand/solution included in high-authority comparison / list articles — which feed into AI answer surfaces
- Outreach, PR, content “sponsorship” or co-creation of list items where your brand is included, citation building
- Best of List are scoring very high with LLM’s – Identify these opportunities
Review & Reputation Signals
- Boost social / third-party proof that AI models use as trust anchors
- Review campaigns, review site monitoring, brand mention tracking, entity citation cleanup, negative content mitigation
- Vital in AI systems — “brands with consistent positive signals” have higher probability of “mentionability”
Continuous Monitoring & Optimization
- Measure and adapt
- Custom dashboards (e.g. queries where your brand appears in AI answers, AI-derived traffic, citation tracking), A/B optimization for content / prompts, regular content refresh cycles
- This module keeps the flywheel spinning
Amplification / Paid + Social Support (optional add-on)
- Boost visibility beyond organic / generative channels
- PPC campaigns, sponsored placements, retargeting aligned with generative queries, social ads to amplify content optimized for AI, LinkedIn content campaigns, webinars / events
- Helps with lead-gen and accelerates “AI-first” visibility
Let’s Future-Proof your Brand
We can introduce you to our Generative Engine Optimization Services through a low cost initial trial. If you are interested in knowing more about your Brand and website presence in the LLM’s, Click here to provide your information or email us directly at GEO-NOW@305spin.com .