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Search Engine Optimization

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Be the marketing hero for your company and let us guide you on your SEO quest. We are an experienced digital marketing agency that can create, manage and most importantly grow your brand. Stand out in this competitive landscape with our sage experience and SEO best practices driving the results you want. You will be the hero of your company increasing clicks, leads and conversions!

“Boys & Girls Clubs of West Central Missouri has worked with 305 Spin for nearly a decade and through that time, the service has always been thoughtful, helpful and quickly provided. As a non-profit, staff members wear many hats and do many jobs; having a great working relationship with 305 means not having to worry about a website and if it’s functioning correctly. Needed changes – which can range from adding a simple form or tweaking a webpage to completely overhauling the look and branding of the site – are done promptly and as a team. We appreciate the service 305 has provided and look forward to more years working together to further the Boys & Girls Club mission of helping kids.”

Emily Schmidt Director of Development Boys & Girls Clubs of West Central Missouri

“I am thrilled to share our exceptional experience partnering with 305 Spin for over a decade at Affinity Cellular. In the dynamic world of website development, design, hosting, SEO, and SEM, 305 Spin stands out as the undisputed answer.Their commitment to communication, value, accuracy, timeliness, and delivering tangible results is unparalleled. Our partnership with 305 Spin has been instrumental in elevating our online presence and achieving our business goals.”

Jerry Mahoney Affinity Cellular Partner since 2012 Affinity Cellular

“305 Spin has been a great partner for LineOne. They handle our website development and hosting seamlessly. The custom web portals they have created for us have helped us to streamline our operations. I highly recommend 305 Spin for top-notch digital solutions.”

Brandon Connolly VP Technology LineOne

“305 Spin has been instrumental in boosting our online visibility and engagement through their SEM and SEO services. Their tailored strategies significantly improved our search rankings and drove meaningful traffic to our sites. The team’s professionalism and dedication to our brand’s success were outstanding. We greatly appreciate their expertise and support over the years!”

William Curry Chief Strategy Officer Telrite Holdings, Inc.

“Initially, It seemed daunting as our world is very complicated, Lots of inventory with unique VINS and  data, Lots of customer interaction, Incoming leads, Credit apps and Contacts, API feeds and more!  I could go on, There was a moment where I even questioned if it was even possible until I spoke with the guys at 305 Spin. We had an initial consult, These are  super smart, Super intelligent tech guys and we sell vehicles… You couldn’t have two so very different groups of people in one meeting if you tried so going in, I was apprehensive and in in hindsight I shouldn’t have been, The consult was very simple and the guys spoke with us in a language we understood. Within a week or so, We had mockup sent which we loved and our site developed from there.We turned on our new site. The hit we got was instant and hard, Our traffic, Lead counts and credit apps didn’t break records, They smashed them….The new, not seen before functionality was loved by our site visitors and the whole project has been a massive success. Since the launch? We have upgraded functionality across the site, A quick email to the 305 guys and updates are done and implemented in no time. Website complete…..We added our own App that’s on Google Play and iTunes, Same simple and easy process from 305! The 305 Guys? There are no words that could do them justice but I will try,  Incredible to deal with, Gifted, Talented, Innovative  but then they offer us customer support that I haven’t seen in 20 years of dealing with other web builders.If you want a gold standard website that stands out from your competition it starts with your website and to build such a website you will need gold standard, standout builders and the good news is that you have none better anywhere than the guys at 305 Spin. John, Kevin, Doug. THANK YOU. You have changed our business for the better and we are all so very thankful for to you all.”

Mark Bould General Manager Friendly Powersports

“We’ve worked with John and the 305Spin team for the past 15 years, and they’ve always been incredibly responsive, creative, and flexible.  Whether it’s been a complete website overhaul, changes to an existing site, or the addition of ecommerce, they’ve handled it professionally and in a timely manner.  I highly recommend John and his team!”

Chris Maynes Chief Executive Officer The Whole Hog Cafe Restaurants

“You and the 305 Spin team have done such a great job for us over the years, through updates and special projects and several complete redesigns as our company – and the tech universe – has grown and evolved. At every step you’ve had elegant, practical and cost-effective solutions; I can’t imagine trusting our web design to anyone else.”

Bill Patton President Backbeat Tours

“305 Spin built and currently hosts our Convention & Visitors Bureau website. John Moore runs an extremely talented team. They are up to date with all the latest technology and have a passion for building websites. We at the Convention & Visitors Bureau find them professional and easy to work with. When changes and updates are needed, they work fast and competently to get the job done. I wholeheartedly recommend their services!”

Carolyn Crooker Executive Director Sedalia Convention & Visitors Center

“Right from our initial consultation, 305Spin’s team took time to understand the needs and goals of various projects and offered insight on ways to best address them. Their willingness to work with me and their skill in translating my ideas into functional, successful, and easily maintainable websites are matched only by their willingness to guide me as I had questions or issues arise. The support continues even after the websites were launched, ensuring our websites remain current and operating seamlessly. Their combination of technical expertise, creativity, and commitment to client satisfaction make them a valuable partner. I cannot recommend 305 Spin highly enough.”

Lee Hughes Executive Director Memphis Rotary East

“305 Spin has been an absolutely stellar partner with us from day one. Having John and Kevin as trusted advisors when it comes to all things technology has allowed us to scale rapidly without having to rely on purely in house talent. We started working with 305 on a small marketing project, but at this point, have now built my industry’s finest lead and dealer management portal, as you can imagine, I could not be happier with their partnership and service.”

Chris Noe President Renaissance Patio

“305 Spin has been an instrumental part of Starline’s online presence for over a decade.  Having a team that we know by name and knows our site functions inside and out is a powerful tool for our business.  With our online business increasing each year, having a website up and running smoothly 24 hours per day is essential.  Knowing our website is being monitored and knowing issues will be addressed immediately when they arise is very comforting in today’s online marketplace.  The 305 Spin team is always available when we have the rare occasional issue, and it is resolved in a quick and efficient manner.  We are lucky to have a partner like 305Spin to do the heavy lifting of website hosting and maintenance for our business.”

Matt Reams Sales Manager Starline Brass

“Initially, 305 Spin took our concept and made it an online reality.  They have guided LineOne on having an effective website that does not look cookie-cutter and developed custom programming where needed.  Anytime we ask them to collaborate with ad agencies, they work well with anyone we bring to the project. I would highly recommend 305 Spin for any web work or custom programming.”

Dean Simon President LineOne

Inbound marketing methods cost

61%

less per lead than outbound methods. (HubSpot)

SEO leads have a

14.6%

close rate, significantly higher than outbound leads at 1.7%. (Search Engine Journal)

According to HubSpot,

61%

of marketers say improving SEO and growing their organic presence is their top marketing priority.

Why prioritize SEO, you ask?

SEO is a game-changer, enhancing your site’s visibility and driving more traffic, leads, and ultimately, sales. We analyze your current site, research how your potential customers are finding your site, the add keywords to your site that you may be missing, tracking these changes and then provide detailed reports.

Get found with voice search on Google, Apple, Siri, Alexa, Bing and Yelp. We can set your site up for all of these and track the results!

1

Research

Research is the foundation of outstanding SEO, and we spare no effort. Utilizing professional tools such as Semrush, Hotjar, Moz, and GA4, Google Analytics 360 Analytics, we perform SEO audits on your current site, including researching competitors, finding the best keywords to target, uncovering opportunities to increase your rankings with quality backlinks and referrals, and more. This research forms the basis for your SEO strategy.

2

Keyword Development

We will research the actual search terms that users are inputting online to find you and your competitors in order to help you find the best keywords for your website. These keywords will be used throughout your site to improve your SEO, and also will inform your content and marketing strategies.

3

Optimize your website structure & Metadata

Make sure your site has a clear structure, this not only helps your user experience but also your rankings with your categories and subcategories and that your URLs are descriptive. We can help update your site to maximize your structure and content for SEO Optimization. The description of your page is shown in the search engine results; a great description could be the key to getting consumers to click through. We’ll set up all of it.

4

SEO Content Creation

Your content needs to be relevant to your niche and useful to readers. Writing content simply for SEO’s sake won’t get you far. When content has a specific purpose that helps guide your users through some stage of the buyer’s journey, ensuring your site is optimized for SEO is just smart planning and means more people will actually see your content.

SEO Best Practices

305 Spin understands the nuances of what makes SEO work. There’s no magic bullet, but with careful planning and execution and consistency, your website SEO will improve.

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Why Should I care about Core Web Vitals?

The vitals will be incorporated into Google’s ranking algorithm starting in June 2021, in addition to the existing page experience signals that include mobile-friendliness, safe browsing, HTTPS-security and intrusive interstitial guidelines.

Google is also testing a label that highlights pages in search results that have great page experience.

And while page experience is important, Google still seeks to rank pages with the best information overall, even if the page experience is subpar.

That means great page experience doesn’t override having great page content. However, in cases where there are multiple pages similar with similar relevance about a topic, page experience will be more important.

So it is true: Content is king! But great content is not always enough. Make sure you dress it up and provide your excellent content in the best way possible for users to access and understand it.

How Can I be Sure My Website’s Core Web Vitals Follow Best Practices?

There are several tools to use to check your website:

Google Search Console:

GSC has incorporated Core Web Vitals into its experience section, which also includes Mobile Usability and Page Experience. Checking these reports will show which pages have issues on desktop and/or mobile as well as which of the three web vitals is an issue.

PageSpeed Insights:

Type your url into this site and it will analyze your site, providing lab data for LCP, CLS and time to interactive. It furthers suggest opportunities to increase the speed of your page.

Other tools offer similar functionality. However, running the diagnostics and learning how your site ranks for the Core Web Vitals, is the easy part. The tricky part is actually updating your website to enact changes and improve the user experience.

Let Us Help!

If you have developers on your team, you can reach out to them for assistance. Or, you can reach out to a web development company who specializes in ensuring websites are running optimally, Like 305 Spin!

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