33 years of opinions.
We’ve been doing this long enough to know the difference between a technology trend that matters and one that’s mostly noise. We write about both.
What you’ll find here isn’t a content calendar full of SEO-optimized articles about topics we looked up this morning. It’s the thinking we actually share with clients: honest assessments of where AI is going and what it means for real businesses, what we’ve learned from three decades of building things that work and fixing things that don’t, and the questions worth asking before you make the next technology decision.
No jargon. No trend chasing. Just perspective earned the hard way — one client conversation at a time.
What we write about.
Technology strategy
When to build, when to buy, when to wait. How to evaluate vendors without getting sold. What ‘done right’ actually looks like for a business your size.
AI — the real picture
Not the hype version. What AI is actually doing for businesses right now, where it creates genuine ROI, where it’s being oversold, and how to make decisions without getting swept up in the noise.
Lessons from 33 years
Patterns we keep seeing. Mistakes we keep watching businesses make. Things that were true in 1993 and are still true today — and things that have changed completely.
Recent thinking.
The Hidden Cost of Not Having a CTO
Most businesses focus on the cost of hiring a CTO. Few calculate what it costs not to have one. Bad technology decisions, vendor mismanagement, deferred infrastructure, competitive disadvantage — it adds up faster than most P&Ls show.
Read articleWhen Does Your Business Need a Fractional CTO?
You didn't start your business to become a technology expert. But at some point, technology starts making decisions for you — and that's when things get complicated. Here are the six clear signals it's time to bring in senior tech leadership.
Read article5 Signs Your Tech Stack Is Holding You Back
Your technology should accelerate your business — not slow it down. Most businesses don't notice tech debt accumulating until half the team's week is consumed by workarounds that shouldn't exist. Here's how to recognize it.
Read articleHow to Evaluate AI Readiness Before You Buy Anything
AI has moved from future trend to present reality faster than most businesses planned for. The result: a lot of purchasing decisions driven by FOMO rather than strategy. Six questions to answer honestly before your business spends another dollar on AI tools.
Read articleWhat a Fractional CTO Actually Does (And What They Don’t)
The term gets used loosely. Some mean a part-time developer. Others mean a startup advisor. We mean something specific — and the distinction matters when you're deciding whether this kind of engagement is right for your business.
Read articleKeep up with the thinking.
We publish when we have something worth saying — not on a content calendar. If you’d like to get new articles when they’re published, there are two ways to stay in touch.
By email
Drop your email address below and we’ll send you new articles when they go up. No newsletter cadence, no marketing sequences — just the articles, when they’re ready.
On LinkedIn
John publishes shorter takes on technology strategy, AI, and the things we’re seeing in client work on LinkedIn. Follow for the perspective between the articles.
Follow John Moore on LinkedInReading is a good start. Talking is better.
If something you’ve read here connects to a challenge your business is facing, we’d genuinely like to hear about it. That’s usually how the best conversations start.
Let’s Talk