Web Analytics

On all websites, it is important to collect and evaluate the site's analytics. At a very basic level, this involves tracking information about unique visits, page views, bounce rates and conversion rates. Analyzing this data will help you predict visitor behavior and modify your website design and/or marketing campaigns for improved success.

 

Every time someone visits a website, the Web server records information about every file request, i.e., the HTML files, CSS files, JavaScript files, graphic files, PDF documents, MP3s, etc., and stores them in log files. These log files also include information on site and Web server errors, page processing time, bandwidth used, visitor IP address, referring websites, and much more. Websites built by 305 Spin utilize SmarterStats enterprise software AND Google analytics to interpret this data to create website statistics and reports.