For all websites, it is important to collect and evaluate the site's analytics. At a very basic level, this involves tracking information about unique visits, page views, bounce rates and conversion rates. Analyzing this data will help you predict visitor behavior and modify your website design and/or digital marketing campaigns for improved success.
At 305 Spin, we setup Google Analytics and Webmaster Tools for every website we build and host. In addition, we also have access to server logs to analyze if needed. To manage all of this data, we also subscribe to additional resources to help analyze and provide the detailed reporting needed to make good digital marketing decisions. These tools include SEM Rush, SEO MOZ, SpyFU and several others.